Watch :: “The Scarecrow” from Chipotle aka they are really good at this.

Chipotle is great at this.

We all remember the animated video that they dropped last year that got a ton of views on the internets and happened to win a bunch of awards back in 2011 (video below).

This time, they are hitting the sustainability thing a little bit harder and lowkey throwing shade at the big fast food corporations that are not “cultivating a better world” and showing how much better and sustainable they are…. this is wonderful and its a big reason why I have always been a fan of the Otle and everything they do.

Watch “The Scarecrow,” the companion film for Chipotle’s new app-based game…. then download the free app at and join the quest for wholesome, sustainable food.

The song “Pure Imagination” from Fiona Apple, is available for download on iTunes.

The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.