Chipotle is great at this.
We all remember the animated video that they dropped last year that got a ton of views on the internets and happened to win a bunch of awards back in 2011 (video below).
This time, they are hitting the sustainability thing a little bit harder and lowkey throwing shade at the big fast food corporations that are not “cultivating a better world” and showing how much better and sustainable they are…. this is wonderful and its a big reason why I have always been a fan of the Otle and everything they do.
Watch “The Scarecrow,” the companion film for Chipotle’s new app-based game…. then download the free app at www.scarecrowgame.com and join the quest for wholesome, sustainable food.
The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.