Video – Intermarché :: “Inglorious Fruits and Vegetables” aka the fight against FOOD WASTE

Intermarché launched the Inglorious Fruits & Vegetables a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine.

Inglorious Fruits and Vegetables

This is an amazing idea. Especially if the price is lower. Just because fruit is ugly doesnt mean its not valid. Its the same shit just a look that we are not used to seeing the. Brilliant. The idea of the juices and soups as well. My question becomes is it any more difficult to clean the stuff, cut it up, blend or juice it if its deformed? Shouldn’t be, right? I would assume that most of the juices and pressed fruits that we get, are just these types of fruit, right? Maybe not. Maybe that is part of the reason there is so much food waste.