Trailer :: “Just Eat It – A Food Waste Story”

Get ready to see A LOT of this film in the near future.

It’s not streaming in the United States just yet, and they are doing the festival circuit, but there is a food waste movement that is happening and they look to have the drop on it with the best work I’ve seen yet.

Getting on John Oliver was good for them.

We all love food. As a society, we devour countless cooking shows, culinary magazines and foodie blogs. So how could we possibly be throwing nearly 50% of it in the trash?

Filmmakers and food lovers Jen and Grant dive into the issue of waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that would otherwise be thrown away. In a nation where one in 10 people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling. But as Grant’s addictive personality turns full tilt towards food rescue, the ‘thrill of the find’ has unexpected consequences. :

Featuring interviews with TED lecturer Tristram Stewart and acclaimed author Jonathan Bloom, Just Eat It looks at our systemic obsession with expiry dates, perfect produce and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe. Just Eat It brings farmers, retailers, inspiring organizations, and consumers to the table in a cinematic story that is equal parts education and delicious entertainment.

Just Eat It
The scale of the stuff that we’ve seen so far, is just shocking. And, I think we’ve seen only the littlest bit.

By now, you have all probably seen the Late Night with John Oliver rant on food waste, and if you watched it closely there was a quote or two from a documentary called, JUST EAT IT. After seeing the interesting stuff delivered by Mr. Oliver, I decided to dig around and look for more information. And I found the trailer of this documentary…. and I’m hikey blown away by what I’m seeing here.

Because how is this even possible in America. anywhere in the world?

We hear ALL THE TIME that people all over the world are starving, we know that there are a ton of people right here in America that are starving, but when you have a country as advanced as we are, and with as many resources as we have, and as much friggin money and power and influence that we have, this should not be happening.

And heres the thing, its not like this is all of the McDonalds and super processed foods and steroided up and gmo’d up food, these are fruits and vegetables and crops and things that we SHOULD BE eating.

We’ve got to do something about this. Is it writing about it. Or making documentaries about it. Or writing politicians or companies or lawyers or activists… what the hell do we have to do.

Plus, like John Oliver stated, there is a serious financial situation behind this. In business, there are things that are going to go on to you P+L as a loss. What we are seeing here, I’m 100% certain that these companies know exactly how much this is costing them and cooking it in to the prices that we pay. There is a ton of labor and resources used to produce this stuff.

That is in the price.

So maybe if we weren’t wasting sooooooo much of this, the overhead cost to produce all this stuff would go down dramatically. We all would save money. The companies would be leaner. They would make the money that they claim it cost them to find a way to rid themselves of this unusable product.

Where did these grocery standards come from by the way. Is that something that was tested? Is that something that was voted on by anyone? Or, was it just something seen by the product that didn’t get sold, so they came up with this nonsense?

You know, that whole argument reminds me of this grocery store, that I believe is in the UK that displays rejected fruits. Interesting concept.

* It’s in France.