Trailer Alert :: “Sweat Inc.” starring Jillian Michaels is the Search for America’s Next Fitness Obsession

On Tuesday, October 20 at 10/9c, Spike debuts “Sweat Inc.,” an unscripted competition series hosted and judged by acclaimed health and wellness expert, Jillian Michaels.

“Sweat Inc.” sets out to find America’s the next big fitness phenomenon and help turn it into an exercise craze in the mode of Soul Cycle®, Zumba®, and Crossfit® and the winner of the competition will receive $100,000, the opportunity to develop their brand and launch their program at multiple Retro Fitness locations across the country, as well as a feature in Women’s Health Magazine.

Randy Hetrick and Obi Obadike Co-Judge New Series. We know Obi.

Obi Obadike the trainer that got Morris Chestnut in shape for BEST MAN HOLIDAY movie – IME

Here is the trailer for it.

I’m going to be honest here…. I was skeptical when I first saw the press release. But, after seeing that trailer, this show has a whole-lotta potential. Its obvi that Jillian and Obi and Randy know what the heck that they are talking about. Everything they said in the trailer, they are right on the money.

In the trailer we see that we have some celebrity folks that I like hanging out, Lolo Jones, TO, etc. and there are some legit fitness stories here. The one thing that I worry about is that we have some really dumb ideas that will be on tv for comedies sake, but that is needed for tv, but lets hope that there isnt too much of that. Other than that, I like this a whole lot. Cant wait to see it on the tube.

Sweat Inc. premieres Tuesday, October 20th at 10/9c!

Hetrick is the creator of Suspension Training® – the innovative approach to physical conditioning that has become a global fitness phenomenon – and is the founder of TRX, the global leaders in functional training. Hetrick’s unique accomplishments include being a collegiate athlete, a 14-year Navy SEAL Officer, bootstrap entrepreneur, multi-patented inventor, and CEO of a company that’s earned multiple placements on the rosters of the Inc. 500 Fastest Growing Companies and Outside Magazine Best Places to Work.

Obadike is a nationally recognized celebrity fitness expert, trainer and one of the top 10 most influential fitness authorities on the internet. As a Division I collegiate track athlete at Cal State Fullerton, Obadike held school records in 100 and 200 meters and 400 relay events for several years and was a Co-Athlete of the Year. An official spokesperson for OWNZONES and host of “Workout with Obi”, Obadike has also maintained a visible presence in the industry gracing more than 50 fitness magazine covers and publishing 100+ articles in fitness magazines. Additionally, Obadike was recently named Writer of the Year for Bodybuilding.com.