Impossible burgers are for people who love meat and are looking for the most delicious burger they can find. We aim to deliver, without compromise, the incredible experience of cooking and eating meat. We’re activating all five senses here.
I was at the newsstand today and picked up the latest issue of WIRED Magazine because the cover story was, “The Future of Food” and I will be researching and posting a lot of different things from this magazine that I will be throwing up, but this is the first.
From their website, impossiblefoods.com:
Impossible Foods is transforming the global food system by inventing a better way to make the meats and cheeses we love, without using animals. Our mission is to provide food without compromise – delicious, good for people, and good for the planet.
They make meats and cheeses, from plants.
The nuts and bolts of it are that they collect proteins and nutrients from grains, greens and seeds and adds them to vitamins, fats, and amino acids to create a sustainable meat and dairy product that tastes like real meat, but doesn’t have the antibiotics and cholesterol, and hormones that come with real meats and cheeses.
After watching this video, I need that burger, and I need that burger now.
How do I get my paws on one? WHere can I go in Los Angeles? Have you made bacon too?
These are all questions ya boy needs answers to!
And I’m excited to see and taste this jawn in person.
The most interesting thing about this for me is that I was listening to Bill Simmons’ podcast today, from last week, with David Chang and I was looking over at his ig for an image to post the podcast (next post up) and I happened to see him post about this very burger, crazy.
Today I tasted the future and it was vegan: this burger was juicy/bloody and had real texture like beef. But more delicious and way better for the planet. I can't really comprehend its impact quite yet…but I think it might change the whole game. Cooked them at @ko_ep. From the big brains @impossible_foods