The “22 Days Challenge” :: JAY Z and BEYONCE to go VEGAN

jay and bey wine

via LIFE+TIMES

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…

P.S. B is also joining me.

He asks for Vegan restaurant recommendations and gives a shout out to his friend MARCO to explain the benefits of a plant based diet. I see big things here. This is one of those kick in the pants that this lifestyle needs. A LOT of people that look like me, and look like Jay and look like Beyonce (well, not many of us look like Bey) could definitely benefit from a plant based diet.

The movement will definitely benefit just from the exposure to this and maybe a lot of people will take the challenge with them. They are both super active on social networks so I’m sure we will see a lot of stuff on LIFE and TIMES and a lot of stuff on the I AM Beyonce tumblr account, and if I was a betting man, I would bet the house that there will be a cool low-key social component to this effort. Don’t sleep on how tight they are with POTUS and FLOTUS and we know that Mrs. Obama’s major major effort is all about health for the youth. Interested to see how this all plays out.

Cheers and good luck to Jay and Bey.

* By the way * You know this means that I can now do a “Beautiful Veg…” post about Beyonce, right!!!?