Snapchat Introduces “Spectacles” and Rebrands as Snap Inc.


“Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.”

Interesting words there, right?

And interesting move releasing product.

Software companies turned hardware companies always seems like a sketchy proposition to me. You can’t serve two masters. Or at least you can’t serve two masters well.

One can assume that they’ve had this is dev for quite some time now and with IG jacking their product uniqueness was some sort of impetus in making the move but I just don’t know.

Difficult because I like the idea of it, but the execution doesn’t work for me.

I use the shxt out of snapchat, but would never been seen dead or alive in those hideous glasses. But, that’s just me. And I’m definitely not that key demo that they are shooting for but I can’t imagine that these initial looks are targeting a huge number of users.

We shall see though and I’m sure it will be interesting to see either way.