RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with ocean plastic.
Not a lot of information out there yet, but basically, this is a collaboration between Pharrell (Bionic Yarn) and G-Star to create raw denim from recycled ocean plastic, that they can make products out of.
Where the ocean plastics would come from, refers to The Great Pacific garbage patch, a gyre of marine debris particles in the central North Pacific Ocean that extends over an indeterminate area, with estimates ranging very widely depending on the degree of plastic concentration used to define the affected area. Some say that the area is as big as twice the size of Texas.
BIONIC YARN designs and manufactures Eco-materials that has a spinning process which transforms fibers made from recycled plastic into usable, durable textiles.
So, they are taking trash out of the ocean and making really expensive jeans out of it…. Awesome. Seriously, that shit is dope… Here is a recap of the presser
More information over at g-star.com/rawfortheoceans