My Summer Reading List

summer reading list - 3

I’ve really gotten back to reading lately. It started with an audible.com account that I opened up about a year ago and has continued pretty ridiculously and been taken offline.

I still have the audible account, and still books on there, but I’ve gone from the big package of three book credits a month, down to the one, down to having my account on hold.

I’ve gotten my hands on a lot of physical books lately from Amazon (who owns audible btw) and I’m up to my neck in books. This is what I’m planning on reading this summer along with the books I have to listen to as well. Here are the books and the why’s and the prices are all from amazon.com, current.

Seducing StrangersSeducing Strangers: How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets) $11

Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy.

I love Mad Men. I love marketing. I co-own a marketing company. This book makes sense.

(I’ve actually finished this one save for maybe 10 or 15 pages, so I’m including it on the summer reading list.

Think BigThink Big: Unleashing Your Potential for Excellence $5

In this follow-up to his best-selling Gifted Hands, Dr. Ben Carson prescribes his personal formula for success. And who could better advise than a man who has transformed himself from a ghetto kid into the most celebrated pediatric neurosurgeon in the world?

This one is simple. This dude thinks he can be my president and I’m curious about his story. Nothing more, nothing less.

The 22 Immutable Laws of MarketingThe 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! $8.50

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace.

Marketing, its in my blood now (and its what is going to feed me) and this is one of the books that you have to read, right?

America the BeautifulAmerica the Beautiful: Rediscovering What Made This Nation Great $8

What is America becoming? Or, more importantly, what can she be if we reclaim a vision for the things that made her great in the first place?

In America the Beautiful, Dr. Ben Carson helps us learn from our past in order to chart a better course for our future.

Again, this man wants to be my president. Let’s see what he thinks we are and should be and will become.

Once Upon A Time In RussiaOnce Upon a Time in Russia: The Rise of the OligarchsA True Story of Ambition, Wealth, Betrayal, and Murder $17

The bestselling author of Bringing Down the House (sixty-three weeks on the New York Times bestseller list and the basis for the hit movie 21) and The Accidental Billionaires (the basis for the Academy Award–winning film The Social Network) delivers an epic drama of wealth, rivalry, and betrayal among mega-wealthy Russian oligarchs—and its international repercussions.

This is the one that I can say that I am pretty excited about.

From the moment that I read about this book, I was interested.

Not only is Ben Mezrich one of the best story-tellers that we have in the world today, but his books play out like a movie, and he is prolific. Its like the dude comes out with something new every year.

Having a while back read what I would arguable say are his two most famous books, Bringing Down the House and Accidental Billionaires, both of which have been adopted to screenplays and made in movies that you are familiar with, 21 and The Social Network, when I heard that he was writing about Russian Oligarchs, I couldn’t have been more happy.

I am an unabashed All-Chelsea-Football-Club-Everything guy, and I am as huge a Roman Abromovic fan (without knowing much about his past) as their is out there. I like billionaires who have no qualms with being billionaires and live their lives exactly how we would live if we were billionaires. He’s got the smokeshow wife, he’s got the boat that is as big as the ocean itself, he’s got the houses all over the place, and he has the ultimate trophy, a Premier League football club.

I’ve read a bunch of stuff on the guy in the past and seen how a lot of the other oligarchs of Russia have moved in the last few years but I never really went super deep into it. Ben Mezrich, gets deep in to it. I won’t go too much in to it, but long story short, before RA was was a bazzillionaire, he was an importer/exporter of rubber duckies. Yeah, and now he is worth almost 10 bills.

The Martian – $9

Six days ago, astronaut Mark Watney became one of the first people to walk on Mars.

Now, he’s sure he’ll be the first person to die there.

After a dust storm nearly kills him and forces his crew to evacuate while thinking him dead, Mark finds himself stranded and completely alone with no way to even signal Earth that he’s alive—and even if he could get word out, his supplies would be gone long before a rescue could arrive.

This is the other one that I can say that I am really excited about. I didn’t know that I was until I saw the trailer for the movie that is coming out in a few months and I thought that if the book is anywhere near the intensity of what that movie appears to be, this book is going to be fucking incredible. Well, I bought it to find out.

Bourbon EmpireBourbon Empire: The Past and Future of America’s Whiskey $19

Unraveling the many myths and misconceptions surrounding America’s most iconic spirit, Bourbon Empire traces a history that spans frontier rebellion, Gilded Age corruption, and the magic of Madison Avenue. Whiskey has profoundly influenced America’s political, economic, and cultural destiny, just as those same factors have inspired the evolution and unique flavor of the whiskey itself.

Easy, I like bourbon. I like America. I like some American history.

The Adweek Copywriting HandbookThe Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters $19

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Again, marketing….

I still have a few titles on the audible that I need to finish up, but they are massive reads listens like, The Democracy in America and Prometheus.

I did buy Brian Grazer’s new book, A Curious Mind, that I actually wish I’d bought the physical copy to pass to friends after reading.