Michael Phelps’ Under Amour “RULE YOURSELF” Commercial

Legacies like his are built over a lifetime like this. Michael Phelps returns for one last time. It’s what you do in the dark, that puts you in the light. #RuleYourself #IWILL

This is a really, really good commercial or internets video. The campaign is going to be awesome and has been so far. I love the idea that what you do in the dark puts you in the light. One of the things I always struggle with portraying to folks is how much work goes in to professional athletes careers and the lengths that they go to to maintain their advantages. It’s usually not a talent thing because there are millions of people that are talented at all sports…. it’s the work they put it. No doubt Phelps puts in work.