This commercial is greatness.
The DICK’S Sporting Goods Foundation believes in the importance of youth athletics and has launched the Sports Matter program to address the growing issue of underfunded youth sports teams. This initiative will raise awareness and match community donations up to $2 million on a new crowdfunding platform to save teams facing financial challenges.
I really like that this commercial talks shows a young lady putting in the work. We often just think of men and boys when we think of sports and what it does for self esteem, and teaching and what it can mean for you later in life, but I tend to be one of those people who likes to overthink things and in this commercial there is so much to think about.
The commercial doesn’t have very much talking but the talking that you do hear reinforces what is being shown. The “sorry it was late” is maybe my favorite part of the commercial and it actually even got a little bit dusty in the penthouse because the commercial shows her that the hard work that she is putting in is paying off. The ‘privileged’ looking girls not paying any attention when she is trying to get their order at work harkens back to my days working at McDonalds when I was 15 years old serving kids who are on summer break and hanging out, while I’m sweating balls off cleaning and working at a fast food joint.
I didn’t become a great athlete and I don’t have the greatest life story to tell other than the lessons I learned at home and the lessons I learned playing sports, I have no doubt in my mind, are the things that are ingrained in me and the reasons that I get up for work every day at 6a and don’t complain about it.
Sports DO matter.
When we are young, its just because we want to ball. But the reality is that 99% of people involved with sports on a youth level will never EVER see the glory from sports, but they will lead good lives and they will be productive in life because of what they learned while playing.
I like this campaign.
Check out how to get involved at dicks.com/sportsmatter