FLOTUS’ “Drink Up” Campaign is Encouraging us to Drink More Water

You are what you drink – and when you drink water, you drink up.

The collaboration to encourage everyone to drink more water was formed between the Partnership for a Healthier America – which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to make the healthy choice the easy choice for busy parents and families – and stakeholders across the public and private sectors who are dedicated to encouraging people to drink more water more often.

A few days ago, First Lady Michelle Obama joined the Partnership for a Healthier America (PHA) and actress Eva Longoria in Watertown, Wisconsin to announce PHA’s new effort to encourage everyone to drink more water, an easy choice to improve health and well-being every day. [whitehouse.gov]

flotus and eva longoria drink up

The effort brings together more than a dozen organizations committed to encouraging everyone to drink more water more often. According to the CDC, approximately one fourth of children do not drink any water on a given day. This new effort will remind people that drinking more water helps you have more energy to do more, longer and with better focus.

To remind families of the importance of drinking water, supporters of PHA’s effort will carry the Drink Up logo on nearly 300 million packs of bottled water; more than half a billion bottles of water; 200,000 packages of reusable bottles; and more than 10,000 reusable bottles in the next year. Additionally, more than 10,000 outdoor public taps are expected to carry the brand over the next few years. Cities will also be utilizing the logo to encourage people to drink more tap water. And hosts on a dozen TV shows are participating in an around the clock, cross-network, bilingual day of drinking water and encouraging their audience to Drink Up.

There are a ton of graphics that let us know that we should drink more water, here are some:

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