Super Typhoon Haiyan – one of the strongest storms ever to make landfall – has brought terrible destruction to the Philippines. Thousands are feared dead. Nearly six million children have been affected by the typhoon. – UNICEF
Casey Neistat, you may recognize from a previous post here on IME, but if you aren’t familiar with him, he is a film director, producer and creator of popular YouTube videos that is highly sought by brands and marketing firms to help promote the latest movie or promotional item looking for a unique perspective and interesting take on adventure advertising from his perspective.
The clients of his are too many to name, but he has done stuff for NIKE and GOOGLE, most notably probably are his MAKE IT COUNT videos done for NIKE.
This video here though, is something that he did for the new movie out, WALTER MITTY, in which 20th Century Fox hit him up for an experience that would motivate and inspire people to do something that they have never done before, which goes right in line with the premise of the movie, The Secret Life of Walter Mitty (trailer below).
I’ve followed Casey on the social networks and a lot of his stuff is inspiring, but this just takes it to a whole new level. What they did was unbelievable and this is something that everyone should see.
Shouts out to 20th Century Fox too by the way…. I work in the entertainment industry and I know how important EVERY SINGLE DOLLAR is when it comes to things like marketing and promotions and lets be honest, they absolutely did not have to agree to this. I’m glad they did.
Find out information of his you too can help the children effected by typhoon Haiyan by giving to Unicef – Go Here.
Also, if you can, follow this guy.
Give him your support because the more people that follow him and sign up for his Facebook and twitter and things like that, the more influence he has and the more ‘work’ he gets which means the more opportunities for him to do stuff like this.
This picture is great.
The Secret Life Of Walter Mitty